Neon Star (formerly known as Neon Starfish) is an Award Winning Dubai based brand that happily sits in the middle of style and comfort. We want our customers to look gorgeous and, just as importantly, feel good every time you wear our collection.

We work incredibly hard to make sure that we can give you that.

Each item is hand tailored just for you. We do not use factories. We work with our incredible team of the best tailors to design and create clothing for you. We love to carry out bespoke alterations on our collection items to make them unique for your body to perfectly fit and suit your individual style.
Whoever you are. Whatever shape you may be. To flatter whichever parts of your body you love and not-so-much love!
It's all about you.

There is no better feeling than when you feel happy, confident and gorgeous.
Let us help you have that. Yes, it's just an outfit... but it's so much more too!

Neon Star (formerly known as Neon Starfish) was launched from the beach in 2016 by Founder Holly Hart who has lived in Dubai for several years. Prior to launching Neon Star, Holly spent more than ten years working for Sony Music around the world organising global marketing campaigns, styling, branding, photoshoots and music videos for international superstar celebrities before moving to Dubai and having two little boys... reality!

It was here that she spotted a gap in the market for women’s clothing and so set about creating her first collection. The brand was named by her son, as finding a Starfish on the beach is the most "special & amazing" feeling in the world ... and so, Neon Starfish was born. Aimed at women over 30s and hand tailored to flatter every shape and size - always bearing in mind the areas that most women do/ do not want to draw attention to!
The range is made up a variety of classic day to night dresses, from beach to brunch - all of which offer that special something making each piece a little bit different and beautifully unique.

Providing a true personal touch to the collection, each and every design is created, worn and road-tested by Holly to ensure our creations are flattering, comfortable and fit perfectly.


Mummies and daughters can enjoy matching dresses and kaftans from the Mummy & Me range which are perfect for beach, to brunch, to events to Birthdays. Sisters and best friends/ Brides & hens/ Mummy to be & baby shower guests/ Best friends heading for a Birthday pool day can all wear complementary colours in different ranges from the hand made collection. Whatever the occasion.

Following the huge success of the launch collection, Neon Star later introduced a fusion range, which encompasses on-trend fashion for women with a younger style. A gorgeous new direction for Neon Star, maintaining the brand focus – with fun everyday pieces to make you look and feel amazing.

As the brand grew and developed further, Holly chose to re-brand Neon in 2021. The beach collection which first inspired the Starfish name became a smaller part of the range as customers were asking for more and more styles for every day, and for the best nights out. As a result, the brand direction had gradually changed to move away from the beach – so it was time for the name to do the same. So from Summer 2021, we just became known as Neon Star. The same amazing styles, quality and designs that our customers love – but with a name change to reflect our progressive collection. Neon Star – fashion for every day, and for the best nights.

All items are British designed, hand tailored in Dubai, and made with love.
No photos we use are EVER re-touched, we don't use models just friends & customers - our clothes are made for real women, and our photos reflect that.

On trend, yet classic designs - made to flatter all shapes and sizes.