{"title":"NEON BEACH","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-start=\"324\" data-end=\"360\"\u003e\u003cstrong data-start=\"324\" data-end=\"358\"\u003eThe Neon Star Beach Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"543\"\u003eYour perfect companion for sun-soaked days. Discover breezy cover-ups, flowing kaftans, statement kimonos, and on-trend beach shirts designed to move with you from poolside to brunch.\u003c\/p\u003e\n\u003cp data-start=\"545\" data-end=\"785\"\u003eTailored in our lightest, airiest fabrics, every piece is made to keep you cool while looking effortlessly stylish. \u003c\/p\u003e\n\u003cp data-start=\"787\" data-end=\"932\"\u003eFrom beach walks to staycays and pool parties, this collection is about feeling relaxed, confident, and beautifully put together, wherever the day takes you.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"beach-kaftan-white","title":"The Beach Kaftan - White Chiffon w\/ Neon Rainbow Pom Poms","description":"\u003cp\u003eBeautiful beach Kaftan in White stitched at the sides for easy stylish fit.\u003c\/p\u003e\n\u003cp\u003eLight, breathable fabric - perfect for hot summer beach days or your staycation\/ holiday wardrobe. Can be easily dressed up with a pair of wedges and a chunky belt for Summer evenings.\u003c\/p\u003e\n\u003cp\u003eThe kaftan is a brilliantly loose fit that falls effortlessly over your figure. It has a flattering wide v-neckline and an easy, comfortable fit.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eAvailable in all of our prints and colours - collect them all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis photo shows:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eStandard length mid thigh with neon rainbow pom poms.\u003cbr\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e\u003cspan\u003e Our model Laura is 5ft 4” (163cm) and a UK size 10 wearing size S.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e Chiffon – A light fabric, can be lined to make it not sheer.\u003c\/span\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eSize Guide:\u003c\/strong\u003e\u003cspan\u003e One size fits UK 6 - 18\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFit Guide:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLoose floating shape\u003cbr\u003e\u003cstrong\u003eOther options available:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWe can bespoke make to add a few inches on chest\/ hips\/ length for you if you’re taller\/ shorter, less curvy\/ more curvy. Whatever you need.\u003c\/em\u003e\u003c\/p\u003e","brand":"NEON STAR","offers":[{"title":"O\/S","offer_id":45237001552194,"sku":"NSD6140DM","price":295.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/2223\/products\/beach-kaftan-the-beach-kaftan-white-dubai-outfit-dress-curve-modest-brunch-12220277981295.jpg?v=1677480205"},{"product_id":"fitted-kaftan-navy-blue","title":"The Fitted Kaftan - Perfect Navy","description":"\u003cp\u003eOur fitted kaftan\/ beach dress is tailored in a flattering open neck style.\u003c\/p\u003e\n\u003cp\u003eLight, breathable fabric - perfect for hot summer beach days or your staycation\/ holiday wardrobe. Can also be dressed up with a pair of wedges and belt for evenings.\u003c\/p\u003e\n\u003cp\u003eThe fitted kaftan is a slightly curved in fit that falls effortlessly over your figure, whilst giving you a great shape.\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis versatile piece will make a great addition to your wardrobe and is available in a range of stunning colours and prints - collect them all!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis photo shows:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eStandard\u003cbr\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e\u003cspan\u003e Our model Bex is 5ft 9” (175cm) and a UK size 8\/10 wearing size XS\/S.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCrepe (viscose cotton mix) – A stiffer fabric with great flow, good for flattering body shapes more.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eSize Guide:\u003c\/strong\u003e\u003cspan\u003e One size fits UK 6 - 18\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFit Guide:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLoose shape with slight curve in at the waist\u003cbr\u003e\u003cstrong\u003eOther options available:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWe can bespoke make to add a few inches on chest\/ hips\/ length for you if you’re taller\/ shorter, less curvy\/ more curvy. Whatever you need.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"NEON STAR","offers":[{"title":"O\/S","offer_id":45386385162562,"sku":"NS23608","price":295.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/2223\/files\/beach-kaftan-the-fitted-kaftan-perfect-navy-dubai-outfit-dress-curve-modest-brunch-42378023928130.jpg?v=1692612971"},{"product_id":"ruffle-dress-black","title":"The Original Bardot Dress - Black \u0026 Mini Neon Pom-Poms","description":"\u003cp\u003eBeautifully styled fashionable casual dress to suit every shape with mini pom-pom trim.\u003cbr\u003e\u003cbr\u003eThis gorgeous, fun dress is perfect for sunny days with cute pom-pom detail all around the beautifully cut off the shoulder ruffle. A flattering and eye catching design to suit all body types.\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eThe dress is tailored for a loose fit and made from an incredibly light fabric.\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003eIt’s the perfect dress for the beach, BBQ, brunch or an evening out teamed with wedges!\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eA comfortable and effortless every day piece that looks great on all shapes and sizes – day or night.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in all of our prints and colours - collect them all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eThis photo shows:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eStandard\u003cbr\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e\u003cspan\u003e Our model Bex is 5ft 9” (175cm) and a UK size 8\/10 wearing size XS\/S.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCrepe (viscose cotton mix) – A stiffer fabric with great flow, good for flattering body shapes more.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eSize Guide:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eXXS (UK 6-8), XS (UK 8-10), S (UK 10-12), M (UK 12-14), L (UK 14-16), XL (UK 16-18), XXL (UK 18-20), XXXL (UK 20-22)\u003cbr\u003eTrue to size.\u003cbr\u003e\u003cstrong\u003eFit Guide:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCut in a shift style shape to fall loosely\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eOther options available:\u003c\/strong\u003e\u003cspan\u003e As always, our styles can be made in any of our prints and colours. We also offer choices such as length\/sleeve on some selected styles only which can be easily chosen when you choose your size.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"NEON STAR","offers":[{"title":"XXS","offer_id":45386364485954,"sku":"NS23549","price":195.0,"currency_code":"AED","in_stock":true},{"title":"XS","offer_id":45386364518722,"sku":"NS23550","price":195.0,"currency_code":"AED","in_stock":true},{"title":"S","offer_id":45386364551490,"sku":"NS23551","price":195.0,"currency_code":"AED","in_stock":true},{"title":"M","offer_id":45386364584258,"sku":"NS23552","price":195.0,"currency_code":"AED","in_stock":true},{"title":"L","offer_id":45386364617026,"sku":"NS23553","price":195.0,"currency_code":"AED","in_stock":true},{"title":"XL","offer_id":45386364649794,"sku":"NS23554","price":195.0,"currency_code":"AED","in_stock":true},{"title":"2XL","offer_id":45386364682562,"sku":"NS23555","price":195.0,"currency_code":"AED","in_stock":true},{"title":"3XL","offer_id":45386364715330,"sku":"NS23556","price":195.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/2223\/files\/bardot-dress-the-ruffle-bardot-dress-black-mini-neon-rainbow-pom-poms-dubai-outfit-dress-curve-modest-brunch-42378045325634.jpg?v=1692613151"},{"product_id":"fitted-kaftan-aqua-1","title":"The Fitted Kaftan - Aqua","description":"\u003cp\u003eOur fitted kaftan\/ beach dress in Aqua is tailored in a flattering open neck style.\u003c\/p\u003e\n\u003cp\u003eLight, breathable fabric - perfect for hot summer beach days or your staycation\/ holiday wardrobe. Can also be dressed up with a pair of wedges and belt for evenings.\u003c\/p\u003e\n\u003cp\u003eThe fitted kaftan is a slightly curved in fit that falls effortlessly over your figure, whilst giving you a great shape.\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis versatile piece will make a great addition to your wardrobe and is available in a range of stunning colours and prints - collect them all!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis photo shows:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eStandard\u003cbr\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e\u003cspan\u003e Our model Anna is 5ft 5” (165cm) and a UK size 8 wearing one size, mid length.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCrepe (viscose cotton mix) – A stiffer fabric with great flow, good for flattering body shapes more.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eSize Guide:\u003c\/strong\u003e\u003cspan\u003e One size fits UK 6 - 18\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFit Guide:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLoose shape with slight curve in at the waist\u003cbr\u003e\u003cstrong\u003eOther options available:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWe can bespoke make to add a few inches on chest\/ hips\/ length for you if you’re taller\/ shorter, less curvy\/ more curvy. Whatever you need.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"NEON STAR","offers":[{"title":"O\/S","offer_id":45386330472770,"sku":"NS23502","price":295.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/2223\/products\/beach-kaftan-the-fitted-kaftan-aqua-dubai-outfit-dress-curve-modest-brunch-40733913809218.jpg?v=1677594854"},{"product_id":"the-beach-wrap-dress-pale-royal-blue-mini-white-spots-print","title":"The Beach Wrap Dress - Sky Splash","description":"\u003cp\u003eDesigned to look absolutely gorgeous!\u003c\/p\u003e\n\u003cp\u003eThe Wrap Dress is our absolute best seller. It loops around your body and can be tied at the back or the side to give a beautiful shape.\u003c\/p\u003e\n\u003cp\u003eHand tailored with flowing fabric with amazing movement making it one of our absolute best sellers. Cut with a beautiful soft pleating detail on the back to give a flattering shape, it floats around in a stunning way.\u003c\/p\u003e\n\u003cp\u003eIt’s the perfect dress to wear every day with trainers\/ be casual with sandals... or to create a totally new look dressed up with heels!\u003c\/p\u003e\n\u003cp\u003eAvailable in different sleeve options, lengths \u0026amp; various prints and colours - collect them all.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eThis photo shows:\u003c\/strong\u003e\u003cspan\u003e Long length, cap sleeve.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOur model Stef is 5ft 5” (165cm) and a UK size 10 wearing size S.\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eChiffon - Light and floaty, perfect beach coverup.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003e\u003cbr\u003eSize Guide:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eXXS (UK 6-8), XS (UK 8-10), S (UK 10-12), M (UK 12-14), L (UK 14-16), XL (UK 16-18), XXL (UK 18-20), XXXL (UK 20-22)\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cem\u003eIf in doubt, size up as it's easy to wrap tighter.\u003cbr\u003e\u003cstrong\u003eFit Guide:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe Flirty Wrap Dress is a more structured fit with darts from the waist up to the chest giving a more curvy shape and a little more cleavage showing.\u003cbr\u003eThe Wrap Dress is our classic wrap dress fit with no darts\/ shaping, just a classic wrap around style for a super flattering and comfy fit. The more popular choice.\u003cbr\u003eMaternity fit also available on our Maternity collection page.\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eOther options available:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAs always, our styles can be made in any length, with any style sleeve, in any of our prints and colours. We can also bespoke make to add a few inches on chest\/ hips\/ length for you if you’re taller\/ shorter, less curvy\/ more curvy. Whatever you need.\u003c\/em\u003e\u003c\/div\u003e","brand":"NEON STAR","offers":[{"title":"XXS","offer_id":45323303256386,"sku":"NS18957","price":295.0,"currency_code":"AED","in_stock":true},{"title":"XS","offer_id":45323303289154,"sku":"NS13740","price":295.0,"currency_code":"AED","in_stock":true},{"title":"S","offer_id":45323303321922,"sku":"NS13741","price":295.0,"currency_code":"AED","in_stock":true},{"title":"M","offer_id":45323303354690,"sku":"NS13742","price":295.0,"currency_code":"AED","in_stock":true},{"title":"L","offer_id":45323303387458,"sku":"NS13743","price":295.0,"currency_code":"AED","in_stock":true},{"title":"XL","offer_id":45323303420226,"sku":"NS13744","price":295.0,"currency_code":"AED","in_stock":true},{"title":"2XL","offer_id":45323303452994,"sku":"NS18958","price":295.0,"currency_code":"AED","in_stock":true},{"title":"3XL","offer_id":45323303485762,"sku":"NS18959","price":295.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/2223\/files\/dress-the-beach-wrap-dress-sky-splash-dubai-outfit-dress-curve-modest-brunch-42378131669314.jpg?v=1692614239"},{"product_id":"the-long-beach-kimono-black-white-painted-chevron","title":"The Long Beach Kimono - Black \u0026 White Painted Chevron","description":"\u003cp\u003eThe perfect holiday cover up in  Black \u0026amp; White Painted Chevron!\u003c\/p\u003e\n\u003cp\u003eClassic style on the beach, and the perfect kimono to throw on for lunch. Wear over normal clothes for a floaty summer look in denim shorts and a strappy top. \u003c\/p\u003e\n\u003cp\u003eA versatile and classic piece. Hand tailored as always, with beautiful tie waist detail to give you great shape.\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eYou will want it in every print and colour!!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis photo shows:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eStandard\u003cbr\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e\u003cspan\u003e Our model Laura is 5ft 4” (163cm) and a UK size 10 wearing size S.\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCrepe (viscose cotton mix) – A stiffer fabric with great flow, good for flattering body shapes more.\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eSize Guide:\u003c\/strong\u003e\u003cspan\u003e One size fits UK 6 - 18\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eFit Guide:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLoose floating shape, with belt to create a more curve shape\u003cbr\u003e\u003cstrong\u003eOther options available:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWe can bespoke make to add a few inches on chest\/ hips\/ length for you if you’re taller\/ shorter, less curvy\/ more curvy. 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